Our team is there to guide and help global marketing managers achieve the best trade show experience.
Agree on your objectives:
- What is the goal of your trade show booth? Reflect on why you are exhibiting. Are you launching a new product, or is the focus on establishing partnerships and boosting brand awareness?
Establish your KPIs:
- Number of leads
- On-site sales or orders
- Media mentions
- ROI from connections achieved
Recognize Regional Differences:
- Explore our “help in finding a global tradeshow location” section to consider any cultural sensitivities or necessary market adaptations for your trade show site.
Pre-Event Planning:
- For social media, think about countdown and teaser posts.
- Implement email campaigns
Logistics Planning
- Reserve your space as early as possible, keeping in mind various factors such as high-traffic areas.
- Order giveaways, samples, and brochures.
- Prepare staff for the event, and consider hiring multilingual booth personnel.
Engage a Trade Show Booth Designer and Builder (We Can Assist with Both):
- The Design:
- Ensure brand consistency
- Create eye-catching visuals
- Communicate with clear messaging
- Provide space for meetings or demonstrations
- Incorporate AV elements such as LED walls and touchscreens
- Host live presentations at your stand
- Offer refreshments and food
- Include branded giveaways
- Utilize QR codes for marketing platforms or multilingual support
Plan Your Follow-Up Strategy After the Exhibition
- Send out thank-you emails to attendees
- Forward leads to your sales team
Evaluate and Report Post-Trade Show Effectiveness
- Assess lead volume and quality
- Measure engagement levels
- Track social media mentions
- Calculate the conversion rate
Here’s a helpful trade show checklist for you to use:
Stand Essentials Checklist
Category | Items |
Branding | Banners, signage, posters, digital displays |
Tech | Tablets, monitors, charging station, Wi-Fi |
Product | Samples, demo kits, display units |
People | Uniforms, name badges, staff schedule |