Assistance in Selecting an Appropriate Tradeshow Location
Our knowledgeable team members are here to provide expert guidance in choosing the ideal tradeshow location. With a wealth of experience in rules and regulations, location insights, and logistical considerations, we understand the challenges of identifying a venue that aligns with your target audience and industry.
With our global perspective and current market knowledge, we empower you to make informed choices that enhance the effectiveness of your exhibition strategy.
Key Considerations When Exhibiting at a Location
- Target Audience:
- Consider if the event will draw the right buyers, decision-makers, or partners who can elevate your business.
- Evaluate the accessibility of the location for your intended audience.
- Market Growth:
- Reflect on whether the chosen area is significant for your business expansion.
- Determine if it presents a new opportunity to enter a market or strengthens your presence in an existing one.
- Venue Logistics:
- Assess the accessibility of the venue for your team and nearby accommodation options.
- Look for local suppliers for last-minute materials and ensure ease of access for visitors.
- Stand Placement:
- Think about the location of your stand within the venue. Is it close to high-traffic areas, such as entrances or main aisles?
- Consider the presence of competitors nearby, as this can influence your visibility positively or negatively.
- Costs:
- Always factor in costs related to construction, transport, staffing, accommodation, and tradeshow space rental.
- Be aware of any location-specific charges, such as waste removal or rigging fees.
- Local Customs and Holidays:
- Check for any local holidays or customs that may affect attendance, and ensure your staff is informed.